A company’s culture, its values and beliefs, is its personality and making sure you employ people who feel connected to the values and beliefs of your business is crucial because without a ‘fit’ your business could soon have a staff retention problem.
Why? Because culture fit is the most important aspect of retaining employees and a key driver of business success.
When an employee’s beliefs are in line with those of the company they work for they are more likely to be committed to the company, work harder and go above and beyond because they are happier and experience greater job satisfaction. They are also far more likely to stay with their employer.
Thankfully the latest research had found that 77% of employers recognise the need for candidates to fit with a company’s culture indicating that recruiters are aware of the importance.
However, the research also shows that the majority (70%) of Middle East workers leave a job because they dislike the company culture and 70% of professionals felt that they had been misled about company culture during their induction processes.
The research, which surveyed more than 700 professionals and hiring managers across the region emphasises that there is clearly a serious disconnect happening.
Yes, employers are recognising the importance of culture fit in attracting and securing the best talent, but do they also realise that they need to ensure that the reality is the same as what they are selling during the recruiting process?
Whilst we all want to put our best face forward, especially in a candidate driven market, a lack of transparency can only lead to top talent soon leaving which is costly and can have a serious impact on a businesses’ ability to retain other current employees and attract future talent.
As an employer it is essential to be true to your core values and beliefs and remain that way and not just make them window dressing to impress potential employees and customers.
A lack of culture connect with your employees will only ever produce one result: cynicism, disillusionment and high staff turnover.
A culture connect between employer and employees will however drive any business forward as the commitment it breeds ensures everyone works together harder, happier and for longer.